ARKS

ARKS:ARanbirKapoorStudio

Store Launch Event

Overview

Launch of ARKS' flagship store through an immersive brand experience that reflected the label's philosophy of quiet confidence.

Objective

Unveil the ARKS flagship store at DLF Avenue, Saket, through an immersive launch experience that brought the brand's philosophy of quiet confidence and individuality to life.

Execution

Oversaw end-to-end event production and operations to ensure seamless execution
Curated the guest experience, from arrival through the event journey
Managed celebrity movement and management throughout the launch experience
Designed and executed interactive installations to drive engagement
Managed F&B curation and execution as part of the overall experience

Impact

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Flagship store launch in Delhi

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People queued for the launch

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