Diageo India

Black&WhiteTableForEveryone

Brand IP

Overview

A conversation-led dining experience designed to build meaningful connections around the Black & White brand.

Objective

Create talkability, increase ROIs and brand salience with a GenZ & young Millennial audience.

Execution

Created intimate dining experiences designed around the brand's world
Curated food and dining experiences to complement each gathering
Introduced interactive conversation formats to encourage meaningful engagement
Created a relaxed setting that encouraged genuine conversations and connections

Impact

0

Editions

0

Attendees

0

Running successfully since

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