Diageo India
Black&White—TableForEveryone
Brand IP
Overview
A conversation-led dining experience designed to build meaningful connections around the Black & White brand.
Objective
Create talkability, increase ROIs and brand salience with a GenZ & young Millennial audience.
Execution
Created intimate dining experiences designed around the brand's world
Curated food and dining experiences to complement each gathering
Introduced interactive conversation formats to encourage meaningful engagement
Created a relaxed setting that encouraged genuine conversations and connections
Impact
0
Editions
0
Attendees
0
Running successfully since
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