Diageo India
DonJulio—CincoOnWithDon
Brand IP
Overview
A multi-city experiential platform celebrating Cinco de Mayo while strengthening Don Julio's cultural relevance in India.
Objective
Create brand awareness and own the Mexican holiday of Cinco de Mayo in India through impactful brand activations and events.
Execution
Designed and executed a multi-city activation strategy to build momentum across markets
Built the journey towards a flagship event that brought together culture, fashion, creators and premium hospitality
Curated the overall experience to create talkability and brand engagement across the activation
Impact
0
Successful editions
0
Attendees
0
Reach (2026)
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