William Grant & Sons
TheHouseofOddities
Brand Activation
Overview
A surreal, whimsical brand experience in Mumbai designed to welcome Hendrick's global ambassador, Ally Martin, and immerse guests in the eccentric world of Hendrick's.
Objective
Host a unique experience for the global ambassador's India visit while immersing attendees in Hendrick's distinctive and whimsical brand world.
Execution
Took over Love Fools in Bandra, Mumbai, transforming the space into the House of Oddities
Created a world filled with eccentric characters, quirky décor and curated tables
Curated F&B and music to bring the experience to life
Designed an immersive environment filled with spells, secrets, puzzles and missions inspired by the brand's world
Impact
0
Media, PR & top HNIs
0
Mumbai experience
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