Beam Suntory
RokuGin:ComeAliveWithTheSeasons
Digital Campaign
Overview
A premium, nature-led experiential IP rooted in Japanese craft and culture, bringing Roku Gin's "Come Alive with the Seasons" philosophy to life through immersive experiences.
Objective
Create a culturally relevant, high-energy campaign that translated seamlessly from digital to on-ground experiences.
Execution
Created a ticketed, repeatable and scalable format designed for deployment across key metro markets
Built a social-first experience amplified through high-quality, organic content
Curated immersive activities including Japanese ink art, moss terrarium building and Ikebana
Activated the experience across Delhi, Mumbai and Bengaluru
Impact
0
Influencers activated
0
Reach
0
Views
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Engagement
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