Diageo India
JohnnieWalkerBlackLabelWhiskyExperiments
Brand IP
Overview
A year-long experiential platform designed to reposition Johnnie Walker Black Label within India's evolving cocktail culture.
Objective
Drive cultural relevance and make Johnnie Walker Black Label more discoverable through modern cocktail experiences.
Execution
Built a 365-day campaign to strengthen Johnnie Walker Black Label's relevance
Developed collaborations and partnerships across key cultural platforms
Activated bar partnerships to drive the brand's presence within cocktail culture
Created large-scale events and consumer activations across the year
Impact
0
Outlets activated
0
Activations
0
Large-scale events
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