Diageo India
WorldClassFestivalIndia
Live Event - IP
Overview
India's premier cocktail festival and bartending competition, bringing together Diageo's premium portfolio through a large-scale celebration of cocktail culture.
Objective
Bring Diageo's premium portfolio under one roof for India's biggest annual cocktail showcase & competition.
Execution
Built the campaign around the duality of competition followed by the festival
Drove talkability through influencer tie-ups
Developed and managed brand zones
Curated artist lineup & F&B
Impact
0
Successful editions (2023–2026)
0
Attendees
0
Reach
0
Impressions
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